Col·lege
[kol-ij]
–noun
1. an institution of higher learning, esp. one providing a general or liberal arts education rather than technical or professional training.
Femme
[fem]
1. from Fr., lit. “woman.”
About Us
College Femme is an online magazine established to serve as a literary and multimedia medium specifically for women to empower one another through shared experiences. Designed to serve as a media outlet serving a particular demographic, College Femme supplements traditional media by juxtaposing education and art with civic journalism. The magazine serves a target demographic of women ages 18 through 25, however College Femme has a strict anti-discrimination policy and encourages all ages, sexes and genders to contribute and interact.
Mission Statement
To collectively inspire and empower women through civic journalism by interactively sharing and engaging in experiences. To bring about positive growth and interaction, creating a community of women who uplift one another through providing and creating a connection that fosters learning, embodies strength, opportunity and catharsis. To allow women to recognize positive and negative attributes and experiences that are unique in circumstance but fundamentally shared.
Brand statement
College Femme the brand is an independent and alternative magazine centered on a monthly theme and rooted heavily in underground and alternative issues, feminism, and the arts and humanities. College Femme seeks to provide global education on alternative issues and empower its readers through education. College Femme as a brand is underground, independent and eclectic, and cultivates a creative community outside of traditional media. College Femme as a culture is diverse, international, and multi-ethnic and provides an independent community for societies’ free thinkers without discriminating on the basis of race, sexual orientation, creed, etc. The ‘College Femme culture’ consists of men and women who are looking for more out of a publication than mainstream issues. College Femme stands strongly behind supporting feminist issues, minority and international community support, and above all, an unrelenting support for creativity and individuality without barriers.
The Tagline
Be Beautiful (2009)
Be More. Be Yourself. Be Beautiful. (June 2010)
The initial (and short form) tagline, ‘Be Beautiful’ is based on the notion that women (more specifically, college women) possess a lower self-esteem and self-image based largely on the external images projected and perpetuated via societies mainstream channels. ‘Be Beautiful’ is the idea that only when a woman is comfortable in her own skin, is she truly beautiful. Beauty, we believe, starts and ends internally.
The long form tagline ‘Be more. Be Yourself. Be Beautiful’ was added a year later to depict the idea that in order to be beautiful, a woman must ‘Be More’: living up to her true and highest potential, and to ‘Be Yourself’: acknowledging that beauty is deeply rooted in strength, individuality, and strong self-esteem that comes from learning who you are, knowing who you are, and loving the person that you are. Be More. Be Yourself. Be Beautiful.
